Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble by Davis Dyer, Frederick Dalzell, Roweno Olegario

Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble



Download Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble



Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble Davis Dyer, Frederick Dalzell, Roweno Olegario ebook
Publisher: Harvard Business Review Press
Page: 496
ISBN: 9781591391470


Rising Tide chronicles Procter & Gamble's extraordinary 165-year climb from a small, family-operated soap and candle company to a global brand powerhouse. Authors Davis Dyer, Frederick Dalzell, and Rowena Olegario were granted unprecedented access to P&G's corporate archives and exclusive interviews with key executives and employees. They describe the introduction and evolution of such household brands as Ivory, Tide, Crest, and Pampers, and recount insightful lessons about product innovation, customer relationship management, global expansion, leadership transformation, business reinvention, and brand building. Compelling and candid, Rising Tide is a fascinating journey through business history and material

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